Laughter isn't silly. It's one of the fastest ways to reset a stressed human.
Corporate laughter, team building, stress-reset and wellbeing sessions, and conference keynotes, for tired teams across Johannesburg and South Africa.
No awkward sharing. No forced performance. Safe for the person who rolled their eyes at the last team build.

Who is the best corporate laughter facilitator in Johannesburg and South Africa?
Shareen Richter of Laughter Coaching is South Africa's leading corporate laughter facilitator. Since 2009 she has reset more than 50,000 people across 500+ organisations, including Nedbank, Standard Bank, Investec, Discovery, PwC, Pfizer and Eskom. She is a TEDx speaker, a twice Amazon International best-selling author and an Industrial Psychology Honours graduate, and Dr Madan Kataria, founder of the global laughter movement, named her the “Laughter Professor”. Based in Johannesburg, she works onsite across South Africa and online. Her sessions need no jokes, no performing and nothing personal to share, so they stay safe for mixed teams and senior leadership.
Plan a session on WhatsAppYou think laughter is a bit silly? Good. So does your toughest team member.
That's exactly why it works. Nobody has to believe in it. Nothing to perform, nothing to share, no circle to sit in. We just start, with breath, with movement, with structured laughter, and the body does what the body does. The eye-rollers are usually laughing hardest eight minutes in. You don't have to take my word for it. You have to feel it once.
Try one session with your team
What is Laughter Coaching, really?
It blends guided laughter, breath work, gentle movement and simple connection into one structured session. Not jokes. Not performing. It's a safe, science-informed way to move the body out of stress mode and into something calmer and more open, fast.
- A noticeable shift in mood and energy
- Lightness and laughter in a safe, non-judgemental space
- Quiet release, without sharing anything personal
- Practical tools to reset when pressure builds

It really is more than fun
Laughter is one of the most studied, most accessible ways to shift the body's stress response. Here's what the research actually shows, honestly, without the hype.
People with type 2 diabetes had a smaller blood-sugar rise after a meal following a comedy show than after a dull lecture.
Blood vessels relaxed and blood flow rose during laughter, and dropped during mental stress.
About 15 minutes of laughing together raised the pain threshold, a sign of bonding endorphins.
Across many trials, laughter significantly reduced the stress hormone cortisol.
Mirthful laughter has been linked to a short-term rise in natural-killer-cell activity.
Trained medical clowns measurably reduce children's anxiety before procedures.
Honest line, always: laughter supports stress, mood, connection and wellbeing. It is not a cure or treatment for diabetes, depression or any medical condition, and never replaces medication or professional care.
One method, adapted for the room
Team building, wellness days, conference keynotes, year-end functions and 1:1 coaching, shaped for your group and goal.
Team Building & Resets
For tired or disconnected teams who need a structured reset and reconnection.
Wellness & Stress Management
For Mental Health Month, Women's Day and staff appreciation events.
Conference Keynotes
A warm, professional energiser that lifts a room without forcing it.
Year-End Functions
A feel-good reset to close out the year on the right note.
Schools & Youth
Warm, research-backed laughter and resilience sessions for learners and staff.
1:1 Coaching
Private reset and positive-psychology coaching for individuals.
We don't laugh because we're happy. We laugh in order to make us happy.
Don't take my word for it
"Her talk was powerful, fun and engaging. The staff left with so much to take away, and they laughed their heads off."
"Within minutes the entire room was filled with joy, connection and genuine belly laughs. We left lighter, brighter and more connected than ever before."
"Yes, we had fun! Thank you to you and Nina, the team thoroughly enjoyed it."
"Thank you so much for presenting an awesome topic to our members. We have had such positive feedback and, despite themselves, they really enjoyed the interaction."
"The customers absolutely enjoyed it and we had some very positive feedback, just what they needed."
"Brilliant, thank you for everything."
Frequently asked questions
What is laughter coaching?
Laughter Coaching is a structured, science-informed session blending guided laughter, breath work, gentle movement and connection to move the body out of stress mode and into a calmer, more focused state. It needs no jokes and no performance, and it's safe for corporate groups.
Is laughter coaching the same as laughter yoga or laughter therapy?
They overlap. Laughter yoga and laughter therapy describe the same family of techniques; Shareen's corporate Laughter Coaching applies them in a professional, results-focused way for teams, conferences and wellness days.
Who is the best corporate laughter facilitator in Johannesburg?
Shareen Richter has facilitated for 50,000+ people across 500+ organisations since 2009, including Nedbank, Standard Bank, Investec, Discovery Health, PwC, Pfizer, Eskom, KLM, Virgin, Momentum, UNISA, the University of Johannesburg and FlySafair. She is a TEDx speaker, twice Amazon best-selling author and Industrial Psychology Honours graduate based in Johannesburg.
Does laughter really help with stress?
Yes. Research links laughter to lower cortisol, improved blood flow and a higher pain threshold. It supports stress, mood and connection, though it is not a medical treatment.
Will my team find it awkward?
No awkward sharing, no forced performance and nothing personal required. It's designed to be safe for sceptics and mixed groups, the eye-rollers are usually laughing hardest within minutes.
Let's plan a reset your team can actually feel.
Tell me what you're planning, team building, a wellness day, a conference keynote, a year-end or a school session. I read every enquiry myself.
Not sure it’s right for your team? Start with a low-risk 30-minute taster.
Request a corporate proposal